Are you still donating your hard-earned paycheck to Jeff Bezos just to see a logo on a box? Let’s be brutally honest: if you walked into a high-end electronics store right now looking for a 4K-supported, Android-powered home theater projector, the salesperson would wait for your credit card to stop trembling before charging you 3x … Read more
Are you still paying for a “brand name” just to watch yourself fall off a snowboard in high definition? If you’re the type of person who walks into a big-box retailer and drops several hundred dollars on an action camera just because it has a certain blue or black logo on it, I have some … Read more
Still buying “designer” desktop speakers for $80? Congrats, you just paid a $50 tax for a cardboard box with a glossy logo. Let’s have a moment of silence for your wallet. If you’ve been browsing big-box retailers lately, you’ve probably seen “premium” desktop speakers that look suspiciously similar to these, yet they’re priced at over … Read more
Are you still donating your hard-earned cash to billionaire CEOs just for a logo? Seriously, look at yourself. You’re about to head over to a big-box retailer or a major “A-to-Z” website and drop nearly $400 on a portable monitor because it has a “premium” brand name slapped on the bezel. If you enjoy paying … Read more
Are You Still Paying the ‘Brand Tax’ Like a Sucker? Let’s have a little reality check. Are you actually looking to build a high-performance PC, or are you just looking for a fancy sticker to brag about? If you’re currently browsing big-name retailers for a 16GB graphics card, you are likely staring at a price … Read more
The Reality Check: Are You Paying for Sound or a Marketing Budget? Let’s have a moment of silence for the people who just dropped 3x more at big brands for a pair of earbuds that do exactly the same thing as these. Are you actually buying “superior engineering,” or are you just subsidizing a billionaire’s … Read more
Are you still financing some CEO’s yacht just to record your mountain bike rides? Look, if you enjoy paying 4x the actual manufacturing cost just to have a “cool” logo on your helmet, stop reading now. This post is for the Smart Money crowd. Most of you are out there dropping several hundred dollars on … Read more
Are you still paying a 300% markup just for a shiny logo? Seriously, look at yourself. You’re about to drop a fortune on a graphics card just because it comes in a box with a picture of a dragon or an edgy robot on it. Don’t be a sucker. While the “big brands” are busy … Read more
Stop Paying the “Brand Tax” for Mediocre Tech Are you still scrolling through Amazon, ready to drop half a month’s rent on a tablet just because it has a fruit logo or a massive marketing budget? Don’t be a sucker. While you’re busy subsidizing a billionaire’s next space flight, the Smart Money is looking at … Read more
The Reality Check: Are You Still Paying a ‘Stupidity Tax’ on Your Desktop? Let’s be real for a second. You’re currently browsing for a gaming keyboard, and you’re probably looking at some big-name brand that typically sells for over $120 in US retail. Why? Because a streamer told you to? Because you like the shiny … Read more
