Stop Donating Your Hard-Earned Cash to Corporate Billionaires Let me guess: you’ve been browsing those big-name electronics sites, looking at home theater projectors that cost more than your first car, thinking, “I guess quality just costs that much.” Well, I’ve got news for you—you’re being lied to. If you’re still paying the ‘Brand Tax’ for … Read more
The Reality Check: Are You Addicted to Overpaying? Are you seriously about to drop $300 or more on a home theater projector just because it has a shiny logo and a “Prime” sticker? If so, congratulations—you are officially funding a billionaire’s next space flight. Most people are total suckers for a pretty box and a … Read more
The “Brand Tax” Reality Check: Are You Still a Sucker? Are you still dropping hundreds of dollars on a “brand name” projector just because you saw a commercial for it during a football game? If so, congratulations—you just paid for the CEO’s next vacation. While you’re out there paying 3x to 4x more at big-box … Read more
